We make soft things for babies, and we want them used safely. Please read these notes, based on guidance from the American Academy of Pediatrics, the NHS and The Lullaby Trust.
Safe sleep for babies under 12 months
- Always place your baby on their back to sleep.
- Use a crib, cot or bassinet with a firm, flat mattress and a fitted sheet only.
- Keep the sleep space empty: no pillows, blankets, bumpers, braids, nests or soft toys.
- Keep the room at a comfortable temperature and don’t overdress your baby.
Baby nests
- Our baby nests are for supervised lounging, play, cuddles and tummy time while your baby is awake.
- They are not a sleep product. If your baby falls asleep, move them to their crib, on their back.
- Use the nest on the floor or another flat, stable surface. Never on raised surfaces, sofas or adult beds, and never inside a crib.
- Never add pillows or blankets inside the nest.
- Stop using it once your baby starts to roll over or push up.
- Check seams, ties and fastenings regularly.
Crib braids and bumpers
We make braids as nursery decor: for a headboard, a wall, or a toddler or Montessori floor bed. Never place them in the crib of a baby under 12 months. They ship to Europe only.
Pillows, blankets and plush toys
Name pillows and plush toys are decorative. Keep them, and loose blankets, out of the sleep space of babies under 12 months. Our name blankets are perfect for photos, the stroller and cuddles while you are with your baby.
Pregnancy and nursing pillows
These are made for mom. Use the nursing and arm-support pillows only while you are awake and holding or feeding your baby. Never let your baby sleep on them.